by Kevin Alexander | Nov 23, 2017 | Uncategorized
Recently, Google has rebranded their Home Services Ads as Google Local Services Ads (LSA). Our PPC team has been working with a number of our clients to set up and monitor their Local Services Ads, and we’ve learned quite a bit about this new service...
by Kevin Alexander | Nov 23, 2017 | Uncategorized
There’s a joke in the digital marketing community that aptly sums up why you’re having trouble getting more legal clients: Q: “Where do you go to hide a dead body?” A: “The second page of Google.” Yes, if you want to attract more clients, your law firm needs to show...
by Kevin Alexander | Nov 22, 2017 | Uncategorized
No one’s better at being passive aggressive than a mom. I learned this—as you probably did, too—in high school, when my mother opted for the passive aggressive “You sure?” whenever I asked if I could stay out late. Other famous phrases? “Who’s going?” “How...
by Kevin Alexander | Nov 21, 2017 | Uncategorized
Ten years ago, business owners operated under the mindset of “think globally” when it came to marketing strategy. Five years ago, that mentality got thrown out the window as consumers figured out they didn’t want global—they wanted to “go local.” It’s no surprise...
